The Iconic has been named as the first online exclusive store and major fashion retailer in Australia and New Zealand for  Barcelonian brand, Desigual. 

The brand has launched on the eTailer with its spring summer 21 collection, El Now, which features bright ready-to-wear pieces. 

Desigual geographies business director David Sgreccia welcomed the partnership with The Iconic. 

"We are very happy about this partnership with The Iconic.

"Entering into online business with a partner of their standing allows us to complement Desigual's business strategy in the Australian market and reach a broader audience.

"For us, working in collaboration with local partners is a win-win and a formula that we also embrace in other parts of the world.

"It allows us to tap into their insight and expertise, and in turn we provide them with a different type of product and an optimistic, unique and creative philosophy that we believe will be a great fit for local consumers," he said. 

Desigual is the latest brand to join The Iconic's portfolio of labels, after the eTailer welcomed adaptive brands including Christina Stephens and Jam The Label in August, as well as Country Road's stable of brands in June. 

The Iconic reports that it clocks over 17 million online visits a month, and houses over 1000 brands and 80,000 products.

Desigual is live on The Iconic now, with 25 pieces ranging in price from $125 to $289. 

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