• 10: Luxe title heads down under.
    10: Luxe title heads down under.

Australian fashion publishing stalwart Alison Veness-McGourty believes recent overhauls in the media industry represent an "exciting" time, as she prepares to launch a new luxury magazine down under.

The London-born editor and consultant has revealed full details around the launch of 10 and 10 Men Australia.

As reported by media publications this week, Alison Veness Publishing has signed a licence deal with Zac Publishing to bring the multi-platform titles to Australia.

Veness-McGourty, who launched her publishing house just one month ago, details the Australian content and rollout strategy in Ragtrader's October edition.

In the meantime, she has confirmed the digital platforms are on track to launch on September 16, with print editions released biannually in February and August.

10 and 10 Men are aimed at the luxury fashion market, with the European division enjoying a cult following among fashion creatives over the past decade.

Veness-McGourty has a strong history in Australian fashion publishing, having edited Harper's Bazaar and Grazia throughout the noughties before moving on to consult for Collette Dinnigan.

When asked about sweeping editorial overhauls at Harper's Bazaar Australia, Grazia Australia and Vogue Australia, Veness-McGourtry said it represented an “exciting” time for the sector.

“I think it's a good thing for the media industry, it's exciting for consumers to see fresh ideas across all of these titles. Fashion is about what's new and it's great to be in an environment that has so many fantastic journalists.”

comments powered by Disqus