Australian streetwear label Zanerobe has partnered with Target Australia to launch a diffusion line dubbed Z x Zanerobe.
The parternship will see Zanerobe venture into womenswear for the first time while a sneaker launch is also in the pipeline.
The affordable line will offer classic streetwear design and style to Target consumers at a price point of $20-$79. The range will include Zanerobe's iconic joggers and chinos as well as basics such as tees, jumpers and denim.
Zanerobe co-founder Jonathon Yeo said the opportunity to design a diffusion line for Target was an opportunity the brand couldn't refuse.
"The opportunity to design a collection for such a prominent Australian retailer whose vision for the future is quality and style driven really appealed to us.
"We’re proud to have created a collection that showcases our design ethos and is accessible to a broader Australian market," he said.
Target Australia GM of merchandise Jamie Kristow said the business is thrilled to offer the on-trend brand to its customers.
"We are really excited to introduce Z x Zanerobe into the Target family.
"An ontrend streetwear label that offers incredible style and value for our Target customers."
The Z x Zanerobe line is the latest addition to Target's fashion stable with the brand introducing a Bettina Liano line in February and updating its denim offering in March.
The Z x Zanerobe line will launch in online and throughout select Target stores nationally from July 25.
It follows the release of a Bettina Liano collection to stores this year.