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Australian streetwear label Zanerobe has partnered with Target Australia to launch a diffusion line dubbed Z x Zanerobe. 

The parternship will see Zanerobe venture into womenswear for the first time while a sneaker launch is also in the pipeline. 

The affordable line will offer classic streetwear design and style to Target consumers at a price point of $20-$79. The range will include Zanerobe's iconic joggers and chinos as well as basics such as tees, jumpers and denim. 

Zanerobe co-founder Jonathon Yeo said the opportunity to design a diffusion line for Target was an opportunity the brand couldn't refuse. 

"The opportunity to design a collection for such a prominent Australian retailer whose vision for the future is quality and style driven really appealed to us.

"We’re proud to have created a collection that showcases our design ethos and is accessible to a broader Australian market," he said. 

Target Australia GM of merchandise Jamie Kristow said the business is thrilled to offer the on-trend brand to its customers. 

"We are really excited to introduce Z x Zanerobe into the Target family.

"An ontrend streetwear label that offers incredible style and value for our Target customers." 

The Z x Zanerobe line is the latest addition to Target's fashion stable with the brand introducing a Bettina Liano line in February and updating its denim offering in March. 

The Z x Zanerobe line will launch in online and throughout select Target stores nationally from July 25. 

It follows the release of a Bettina Liano collection to stores this year. 

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