Streetwear brand SBRN has announced its exclusive launch into Target Australia.
Falling under the Designworks umbrella, the trend-focused brand is geared toward the youth market, offering attainable, fashion-forward clothing.
Designworks marketing manager Sharon Gibbons said the partnership is a natural fit.
"Seeing a gap in the youth market, we approached Target with a fresh new brand concept and vision.
"SBRN is about providing stylish, quality pieces to the consumer at excellent price points.
"We want to entice and maintain our consumer with design, construction and price points that are unrivalled in the marketplace."
The new range features modern basics priced from $15 to $50, such as t-shirts, dresses, shorts and shirts in strong prints, pops of colour, relaxed denim and lightweight materials.
SBRN will join a number of renowned brands and licenses owned by Designworks, including Russell Athletic, Everlast, Mooks, Dunlop and Lonsdale.