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General Pants Co. has officially opened its doors to its first US concept store 'The Local' on La Brea Avenue, West Hollywood.

The 380sqm space plays host to a range of exclusive Australian brands including Ksubi, Insight, Zanerobe, The People Vs, Barney Cools, Arvust, Spencer Project, Standard and Alice In the Eve.

Key store features include a projector, dedicated denim space and graffiti walls.

General Pants Co. CEO Craig King said he is confident about the business' foray into the US market.

“The team at General Pants Co. don’t just observe culture, they live culture. Our business is full of interesting and curious people in touch with the most cultural happenings wherever they are.

“With our Aussie team having opened the doors to 'The Local' today, we are excited to give LA a little taste of what makes us different.”

 

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