Australian womenswear retailer Sussan has revealed a new brand direction.
The updated brand positioning has kicked off with a new campaign across stores and online, called 'Only For Women'.
The contemporary campaign marks 80 years of business.
The philosophy around this new direction stemmed from the brand's history having been built by a woman, led and designed by women and its offering made with a woman in mind.
Sussan general manager Rebecca Hard said this thinking is at the heart of all decisions the brand makes.
“Sussan has always been only for women.
“We are a modern lifestyle brand for Australian women.
“We want to ensure we are connecting with our customers and showing her, that women are and have always been everything to us.”
The 'Only For Women' brand creative will launch on Tuesday, February 5 across the retailers 190 stores nationwide and via its largely followed online and social channels.
Sussan was launched in 1939 and currently employs over 20 designers and 1,466 women via its stores and head office.