SurfStitch is the latest eCommerce player to make a move into TVCs.
Online marketplace Catch recently revealed its first ever above the line campaign.
The new Surfstitch TVC and digital campaign celebrates a ‘live offline, shop online’ mentality with a light-hearted narrative which showcases escaping ‘the nightmare’ of the change room and partner’s couch whilst highlighting the speed and ease of shopping online with SurfStitch.
The campaign roll-out includes a six week commitment with Channel 10, underpinned by an online video series on YouTube, Catch-up TV and social.
The ad creative embodies the tagline and appeals to the audience ‘get back to living’ with a humourous take on summers that have been wasted in shopping centres.
Surfstitch GM of brand and eCommerce Dane Patterson said the messaging emphasises optimism.
"Our purpose at SurfStitch is to inspire you to live like it’s the weekend. It is even more poignant this year, as we have been reminded again and again about the importance of living a healthy lifestyle, spending time with our loved ones and focusing on the good times.
“We wanted to portray this within the campaign, but we didn’t want the message to be bleak.”
SurfStitch has also released a Mr Consistent cocktail collaboration ‘The Stitch Up’.
The venture is hand-made and batch-produced using vegan-friendly ingredients.
The Stitch Up will be sent as a gift with purchase to SurfStitch customers spending over $150 during summer and will retail separately online at both Mr Consistent and SurfStitch priced at $30.
“As a brand that has pioneered online shopping in Australia for the last 12 years, we wanted to put our mark on Summer 2020," Patterson said.
“We love the fun and simplicity of our partnership with Mr Consistent and the ability of the ‘Stitch Up’ to deliver an engaging and memorable brand experience for SurfStitch."