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eCommerce consultancy PersiscoPe has launched, headed up by three former executives of Surfstitch.

Surfstitch is currently in voluntary administration with two class actions against the surfwear giant.

PersiscoPe is founded by SurfStitch co-founder Lex Pedersen, newly-departed SurfStitch global marketing director Martin Corr and SurfStitch director of business intelligence Clover Chambers.

Perderson said the venture is powered by over 20 years of collective eCommerce experience.

“After more than a decade in eCommerce, I’ve absorbed many an invaluable lesson.

"The irony is that the principals are quite simple but the number of cogs that need to turn in a business-wide, synchronised manner are considerable.

"I believe that only when you have this holistic view will you be poised to truly extract your digital revenue potentials and cross channel sustainability.

"With the right team, right partners and commitment, the opportunity for so many businesses is right at their fingertips. It is these opportunities that have us on the edge of our proverbial seats.

"Growing a businesses isn’t just profitable for the leaders of that business; it’s something I find deeply satisfying, probably due to my competitive nature.

"To be able to not only focus on my own area of expertise in eCommerce, but get that satisfaction from contributing to and participating in that growth for a larger number of businesses is definitely win, win, win from my perspective."

Launching with offices in both Queensland and Sydney, PeriscoPe will cater to businesses across the APAC region.

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