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Australia's largest surfwear retailer is showing no signs of wipeout as it celebrates its 50th anniversary.

Surf Dive ‘n Ski has opened its newest store at Highpoint Shopping Centre, Victoria.

The retailer now operates 41 national stores, with plans to expand its domestic footprint in coming months.

The grand opening will be held on September 20 with a range of in-store activations.

This will include a guest appearance from Billabong Pro Surfer Ellie-Jean Coffey, along with giveaways, vouchers and prizes.

The Highpoint store marks the 7th store to open in Victoria in recent months.

Surf Dive ‘n Ski stocks surf and street brands including Billabong, Element, Havaianas, Hurley, RVCA and Tigerlily.

The retailer caters for women’s fashion, denim, swimwear and accessories as well as men’s tees, boardies, denim and footwear.

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