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Canberra is officially the newest addition to the global Superdry network, opening its doors last week.

Customers lined up from 5am to be one of the first 50 to transact to win leather jackets, backpacks and more.

To support the launch, Superdry invited key media and influencers to attend an exclusive after hours event in the new store within Canberra Centre.

Bachelor star, Emily Dibden and fashion influencer Rita Narayan were amongst the local talent invited to the event.

Canberra marks the 17th Superdry store in Australia, with the British retailer making plans to further expand the network across Australia in coming months.

The Superdry Canberra opening comes off the brand's recent sponsorship of the Invictus Games Foundation which saw both the Duke and Duchess of Sussex wearing Superdry.

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