Superdry will bring a premium service to Queensland when it opens its Pacific Fair store on May 5.
Pacific Fair shoppers will be able personalise an Orange Label tee or hoody with their nickname, lucky number or favourite phrase.
Superdry Australia brand manager Grace Gorman said the brand aims to push the boundaries across marketing, product development and retail services.
"Hoodies and tees are core categories that work for us and we know our customers see great value in our basics range.
"Unique detailing is part of our brand DNA so we’ve upped the anti giving our fans the chance to personalise their favourite Superdry items and experience a premium global service.”
Superdry offers Orange Label tees and hoodies in a variety of colours across men’s and women’s styles.
Prints are heat an extensive range of coloured vinyls and finishes to choose from.
To celebrate the new store opening, Superdry will also be giving away its Moody Bomber Jacket valued at $249.95 to the first ten shoppers.
The next forty shoppers will receive a limited edition Pop Tarp Backpack valued at over $100.
As a major brand milestone, Queensland’s first Superdry store will be 230 square metres.
The Personalisation Pop Up will be located outside the Superdry Store from the 5th of May until the 15th of May.
Personalisation starts at $2 per character and the service is free for all purchases over $100.