Stylerunner is set to open its seventh bricks-and-mortar store at Scentre Group's Westfield Booragoon in Western Australia.
The Booragoon store will open on September 15 and will grow Stylerunner's WA store portfolio to two, with the brand already operating a store in Claremont Quarter.
Since acquisition by Accent Group in late 2019, Stylerunner has been on a growth trajectory and is set to have between 10 and 15 stores operating by December this year, GM Ryan Edelmuth revealed at Ragtrader Live.
Speaking on the new Booragoon store, Edelmuth said the brand was thrilled to open the new location.
"We are thrilled to be bringing Stylerunner to Booragoon.
"There’s so much potential in Western Australia, and we are excited to be offering the community a destination to shop all of their active needs," he said.
To celebrate the launch, Westfield Booragoon will host a pop-up sneaker customisation space with Perth-based fashion illustrator, Pippa McManus.
McManus will customise sneakers purchased at Stylerunner by Westfield Plus members from Thursday 16 September until Saturday 18 September.
Additionally, on opening day and over the weekend, customers will be able to indulge in a complimentary cupcake, as well as be able to receive vouchers and gifts with purchases if they get in early.
Scentre Group regional centre experience manager, Lachlan Monfries welcomed Stylerunner to the centre.
"We are delighted to welcome Stylerunner to Westfield Booragoon.
"As a first to the Westfield portfolio in Western Australia, the opening of the new Stylerunner store demonstrates our ongoing commitment to delivering the brands and experiences that meet the interests of our customers.
"We encourage all our customers to visit the new Stylerunner store and enjoy the celebrations and instore activations taking place across opening weekend," he said.
Stylerunner's opening comes as Westfield Booragoon expands its portfolio in fashion, beauty and lifestyle by welcoming a range of new retailers to the centre this year.
New retailers include Hype DC, Bailey Nelson, Kailis Jewellery, Ghanda Clothing, Gorman, Footlocker, Oscar Wylee, Decjuba, M.J. Bale and Bang on Brows.