Activewear disruptor Stylerunner has announced the launch of Radar.
The online platform is aimed at supporting up and coming brands in the activewear and athleisure-wear category.
Stylerunner founder Julie Stevanja, who recently spoke at Ragtrader Live, said Radar will tap into the market for emerging labels.
"Radar was created to support emerging designers in the activewear space, and is our curation of the best young talent in the market," she said.
"As consumers ourselves, we are privy to what our customers want and strive to serve them by being the paramount gym to streetwear shopping destination.”
Radar features brands from the US, UK and Australia with ten brands signed on for the launch.
These include Pheel, Full Court, Arcadia Movement, Track & Bliss, 213 Apparel, Jasmine Alexa, All Fenix, Port De Bras, HPE and Wolven Threads.
The launch will supported by a series of high-fashion editorial images shot by Georges Antoni.
In addition to this, Stylerunner has launched an editorial arm Triple White featuring content across fashion, health, fitness, beauty, technology, culture and celebrities.
Stevanja hinted at the launch of a content arm at Ragtrader Live, with the brand posting up to 20 times a day on social platforms such as Instagram.
"There is a demand for our curated content," she said.
The double launch comes as in the wake of several industry accolades.
Most recently, Stevanja was named Young Retail Entrepreneur of the Year at the World Retail Awards.
RADAR: http://www.stylerunner.com/shop/trend/radar.html
TRIPLE WHITE: http://www.triple-white.com/