Sportscraft, Volley and the Australian Olympic Committee (AOC) have unveiled the Australian Winter Olympic Team formal uniform, ahead of the Winter Olympics in Beijing.
Following the successful collaboration between the brands to kit out the Olympians at last year's Tokyo Games, Sportscraft and Volley have delivered a fresh winter uniform for Australian athletes.
The Beijing 2022 Games marks the ninth time Sportscraft has designed and supplied the Australian Olympic Team formal uniform, continuing its support of Australian Olympians that stretches back to the Atlanta Games in 1996.
The highlight piece of the uniform is a longline wool blend coat in navy that is lined with the names of all 265 Australian Winter Olympians.
The rest of the uniform includes a tapered chino pant in a emerald green, along with a grey marle crew neck knit for the male athletes and a turtle neck knit for the female athletes.
The uniform is finished with the official wool scarf, neck tie and belt.
Elisha Hopkinson, MD of brand at Sportscraft said the brand is delighted to continue its support of Australian Olympians.
"Sportscraft being the official team uniform supplier to the Australian Winter Olympians is incredibly important to our brand.
"As one of Australia’s longest standing fashion and retail businesses, we take outfitting our athletes seriously – making well-crafted wardrobe essentials that are made to live in has been our DNA since 1914.
"So, while we wanted the uniform to be modern and stylish in look, it also had to be relaxed and approachable in design and feeling.
"The uniform had to feel like an extension of our brand ethos by delivering a premium quality contemporary look for the quintessential Australian athlete," she said.
Meanwhile, Volley has provided the athletes with a limited-edition version of the Overgrip boot, with an embossed Australian Olympic Team logo and herringbone patterned sole.
"Born from an Aussie tennis player back in 1939, Volley is no stranger to backing Australian sport," Volley Australia marketing manager Jordan Boak said.
"As a brand, we couldn't be prouder to once again provide our athletes with their official Olympic footwear.
"Following the success of the 2020 Summer Olympic sneakers, we knew we had to create something special for our athletes in Beijing.
"This time we've created a limited-edition version of our Overgrip boot complete with an embossed Australian Olympics logo.
"We've also created a winter sheepskin boot which is perfect for the athletes in their downtime.
"Accompanying the boots are our limited-edition Olympic socks, complete with the boxing kangaroo down the side," he said.
With three weeks to go before the Games kick off, Chef de Mission of the Australian Olympic Team for Beijing Geoff Lipshut welcomed the unveiling of the formal uniforms.
"I’m thrilled to see the formal uniforms revealed and I know our winter athletes will treasure the opportunity to wear this uniform.
"Donning an Olympic uniform is an unforgettable moment for any Australian athlete, and to know you’ve got every Winter Olympian who has come before you, on your back, is a special touch.
"Thank you to Sportscraft and Volley for your continued support of our Olympians, you have designed a world class formal uniform for our athletes that I know they will wear with pride.
"This is the beginning of a very exciting month, with the launch of the Opening Ceremony, delegation and competition uniform produced by Karbon, gloves, boots and accessories from XTM, and athlete selections throughout January, as we build towards the Opening Ceremony on 4 February," he said.
The Beijing 2022 Winter Olympics will run from February 4 to February 20 2022.