Speedo Australia and New Zealand has unveiled its first major national campaign in more than a decade, alongside a new brand positioning.
Speedo’s last major above-the-line advertising campaign was in 2010 featuring former Miss Universe finalist Rachael Finch.
However, the brand's new positioning, 'For One and All' celebrates all water activities, from first time swimmers to professional swimming athletes.
The accompanying national campaign focuses on Speedo’s relevance for all and promotes a new range of chlorine resistant sustainable fabrics and prints as part of its commitment to be carbon neutral by 2030.
Speedo ANZ head of marketing James Hickman said the brand is excited to showcase its new positioning.
"Speedo is a brand for all the family and every type of water activity.
"As Australians head to beaches, rivers, lakes and pools this summer, we are committed to ensuring that through continual innovation, our range meets their needs,' he said.
The brand's new campaign launched in December across 1000 out-of-home sites including transit, street furniture and in-centre panels in close proximity to Rebel stores, beaches and leisure areas.
Speedo was founded in Australia by Alexander MacRae in 1914 under the name 'Fortitude'.
The brand became known as Speedo in 1928.