Myer antagoniser and industry powerbroker Solomon Lew has struck gold again.
Premier Investments has posted record underlying net profit before tax of $110.5 million.
This is up 9.9% on the first half of 2017.
Total sales for the period were up 7% to $630.1 million.
The Premier Investments chairman said brands such as Peter Alexander, Portmans and Jacqui E helped drive the growth.
“Premier Investments has again delivered a very strong result.
"Premier Retail today announced an underlying first half EBIT of $102.5 million.
"This is the first time the business has ac hieved an underlying EBIT above $100 million for a half.
"It was only two and half years ago that we announced, for the first time, a full year underlying EBIT above $100 million.
"This outstanding achievement once again demonstrates the ability of Premier’s Board and executives to both set a strategy and rigorously implement that strategy to deliver superior returns to shareholders despite operating in a challenging market.”