General Pants, JeansWest and Mimco are fusing social media with shopping in a cutting-edge first.
Karrinyup Shopping Centre in Perth has opened its first pop-up Social Media Shop.
The site allows customers to exchange social media posts for prizes.
Participating Karrinyup retailers include General Pants, JeansWest and Mimco.
Shoppers can share a Karrinyup fashion related tweet, Instagram or Facebook post with the two hashtags #karrinyupSS14 and #karrinyupSMS.
Shoppers show the post to one of the staff members located in The Karrinyup Social Media Shop.
Shoppers can then claim a free prize from a range of brands at the centre.
The Social Media Shop has been created to boost social media engagement, both online and offline.