General Pants, JeansWest and Mimco are fusing social media with shopping in a cutting-edge first.

Karrinyup Shopping Centre in Perth has opened its first pop-up Social Media Shop.

The site allows customers to exchange social media posts for prizes.

Participating Karrinyup retailers include General Pants, JeansWest and Mimco.

Shoppers can share a Karrinyup fashion related tweet, Instagram or Facebook post with the two hashtags #karrinyupSS14 and #karrinyupSMS.

Shoppers show the post to one of the staff members located in The Karrinyup Social Media Shop.

Shoppers can then claim a free prize from a range of brands at the centre.

The Social Media Shop has been created to boost social media engagement, both online and offline.

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