• She's Electric: Poised for launch.
    She's Electric: Poised for launch.

An innovative new label is set to spark some interest this month, as it launches into the Australian market with a bang.

She's Electric, described as “a combination of chic designer-inspired pieces and wearable high street fashion”, will release its debut collection in October, comprised of five capsules which include casual daywear, work pieces and party dresses.

The label will be available via its e-boutique, with pieces – ranging from bright floral suits to studded trousers and seashell print peplum tops – to be dropped fortnightly as capsule collections to stay on trend.

Tops will retail from $40, with tailored trousers and trend jeans from $70, and dresses from $70 to $160.

The site is also set to include a branded online magazine featuring editorials shot and styled by industry insiders and 'ones to watch', as well as the latest fashion and beauty tips and trends, rundowns on top bands, places to go and various other articles.

Customers who visit sheselectric.com will also be spontaneously treated to surprise gifts with purchase (such as bracelets and iPhone accessories) as well as invitations to exclusive She's Electric events.

The label also offers all customers free overnight delivery within Australia, and will supply orders in custom packaging featuring tongue-in-cheek sayings such as: “Oh my! You have a big package!”.

Online, first-time users will also be given the opportunity to attain 'Electric Elite' VIP status by becoming a 'founding She's Electric member'. Those who sign up early will enjoy “lifetime benefits” including:

  • A prelaunch preview of the entire range

  • Electric Elite only sales and discounts

  • Invitations to She's Electric VIP events

  • Exclusive competitions

The brand will also hold an exclusive media function at Ivy this week to herald the official launch of the site in Sydney.

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