Body positivity influencer and model Ashley Graham is continuing to expand the conversation around size inclusivity, through a partnership with newly-launched label Commonry.
The Brandbank Group's new label runs sizes 10-22 and is guided by the principle 'Your body is your business, fitting it is our expertise.'
The label's launch is supported by an online store, while two retail stores are set to open in Woollahra, Sydney on February 23 and Armadale, Melbourne on February 26.
The label has also secured concession deals across 18 David Jones locations nationwide.
Speaking on the launch, Graham said she is thrilled to launch her first Australian collaboration with Commonry.
"I am so excited to be partnering with Commonry because they truly are a fashion brand that leads with fit, without putting women into a box and telling them how to look or feel.
"It’s so important for me to work with brands that make an impact, and as my first Australian partnership, I’m looking forward to leading the charge with Commonry on inclusive design and body-positive culture in the industry," she said.
Commonry joins other Brandbank brands including Seed Heritage and French Connection, with CEO David Thomas adding that the brand will offer the same quality as its sister brands.
"Brandbank has always been at the forefront of great design, inspired by its Australian roots to produce collections of quality and longevity.
"Commonry, with 20 doors around the country, and online, will do the same; it’s fashion and fit for more," he said.
Commonry head of design Jane Grimme continued and said that the label will also offer longevity and on-trend fashion for women.
"At Commonry, we are making real fashion in more sizes. We focus on fabrics that have the customer in mind.
"We are inspired by fashion and trends, but we also want our garments to last, to wear beautifully and to fulfill our customer’s need for quality.
"Quality is inherent in everything we do, from the choice of fabrics and yarns to the logo-trims and the internal detailing," she said.
Graham's partnership with Commonry follows her recent bridal partnership with Pronovias, which saw Melbourne bridal retailer Raffaele Ciuca Bridal exclusively secure the 16-piece collection.