Jewellery brand Secrets Shhh has opened its second boutique in Sydney's CBD. 

The business has unveiled the store today, October 13, in The Strand Arcade between Pitt St Mall and George St. 

Secrets Shhh MD Mike Parsell welcomed the opening.

"We’re proud to be expanding in Sydney at this time, giving more people the opportunity to choose a more ethical, conflict-free future for jewellery and the world. 

"The bold and brilliant new boutique will be a beautiful extension of our current retail footprint in Sydney, generating jobs and providing a sophisticated and sustainable place to shop.

"We are confident Sydney CBD will rebound as a vibrant retail precinct," he said. 

Secrets Shhh offers consumers genuine lab grown alternatives to mined diamonds, with each stone ethically grown in a laboratory and responsibly sourced with no conflict attached (as defined by the Kimberley Process). 

The new store will house one of the brand's most significant engagement ring and fine jewellery collections, as well as a curated collections of dress rings, earrings, bracelets and necklaces. 

The store opened today and joins the brand's other boutique at Westfield Sydney. 

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