Australian swimwear brand Seafolly has launched its latest Fit Is a Feeling campaign with a focus on body confidence and sizing for women across its range.

Headlined by models Bree Warren and Rae Rodriguez, the campaign will also include an online video series to help customers shop their body shape while also including an in-store campaign across the brand's 22 Australian stores.

As part of the campaign, Warren highlighted the brand's image as an ambassador for Australian women as an important part of its longevity.

“For me, Seafolly is such an iconic part of Australian summer! I have grown up in a Seafolly bikini and I still love wearing it now so I think it's a true credit to the brand to have that kind of longevity.

“From things like removable cups and body contouring cuts, to conservative lines or sexy shapes, it's so important to give women that choice and variety.

“It's a revolutionary time for women right now in terms of embracing diversity and I think that is what Seafolly is all about.”

Seafolly head of design and creative director Genelle Walkom said the brand's commitment to designing for a range of body shapes helps it in producing sustainable swimwear for all women.

“All of our designs are fitted on real women, on a multitude of body shapes prior to the production phase and fabrics are tried and tested to ensure they will last without stretching, sagging and fading over time, which is something we pride ourselves on!”

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