River Island presents the Fashion Ashes - a true blue bid to entice Australian customers.
The high street giant has launched a Southern Hemisphere exclusive range for summer.
The exclusive capsule collection is a fusion of relaxed daywear and party apparel.
To celebrate the range, the Summer 15 campaign features a fashion adaptation of the Cricket Ashes.
Australian model Elle Brittain and Brit personality Bee Beardsworth go head-to-head in the season's biggest categories.
Marketing director Josie Roscop said Australia is an important market for River Island.
"Following our expansion into the Southern Hemisphere, we have identified Australia as one of our key new markets," Roscop said.
"We wanted to create a unique offer specifically suited to the fashionsavvy Australian consumer.
"Since launching our online site, Australia has remained in our top four performing countries across international markets’ River Island’s global expansion into the Southern Hemisphere – from South Africa to Australia culminates in a dedicated clothing range to suit counter seasonal climates."
The Southern Hemisphere collection is refreshed weekly.
Australians can now also shop the site in AUD and receive shipping for order over $50.