It has won over Neimen Marcus and Barneys - but its first retail venture will be on home soil.
Resort fashion label Suboo is set to open its first concept store at Westfield Bondi Junction this week.
The store opening follows the growth of its wholesale business since launching in 2008.
Suboo is now showcased in over 300 premium doors across 17 countries including Intermix, Neimen Marcus, Shopbop, Moda Operandi, Barneys, Saks 5th Avenue and Nordstrom.
The Westfield Bondi store will stock a collection of ready to wear, swimwear and resort wear.
It will operate over summer until January 2017.