Facebook Australia head of retail Kate Box will provide fashion industry analysis as part of Ragtrader Live : Melbourne.
Box will reveal the results of a joint research program on how fashion brands are using social media platforms such as Instagram, a Facebook subsidiary, to drive sales and engagement.
The exclusive findings will be presented as part of the half-day conference on August 7. Get your early bird tickets here.
Hugo Boss SEAPAC head of marketing Vanessa Marven, Catch CMO Ryan Gracie and GlamCorner Dean Jones have also been added to the schedule.
The trio will discuss their use of traditional, digital and experimental marketing strategies to create cut-through in a competitive market.
Digital influencer Lana Wilkinson rounds up the latest addition to Ragtrader Live: Melbourne.
She will join an influencer panel, revealing insights on top performing content, digital trends and how brands can better perform across organic and paid social media.
As announced earlier this month, Country Road MD Elle Roseby, Levi's marketing Nicky Rowsell and Bec and Marissa Karagiorgos (Twice Blessed) will be part of the all-star lineup.
The event will take place from midday at The Arts Centre, Melbourne.
Image: Lana Wilkinson via Facebook