US-based agency ‘Three Fold Creative’ has relaunched as the newly named Three Fold Agency, with a focus on Australian brand representation.

The agency has taken on new leadership and investment to offer a full suite of services from PR and marketing to creative development.

The Los Angeles showroom is headed up by Australian co-owners Marina Piche, former Channel Nine head stylist, and former Silk & Scotch PR agency owner Sally Cotching.

Agency director Piche saw the need to extend the creative branding consultancy into a full-service agency to give Australian labels a voice.

"We consider ourselves a boutique PR agency and we’re selective on who we work with. Many of our clients are very established in Australia and are looking to break into the U.S. market.

"We want to make sure they get the right guidance to navigate the US to help them stand out."

Three Fold’s next major project will be featuring clients in a venture led by G’Day USA and Westfield.

G'day USA will open an Australian designer pop-up store in Westfield’s luxurious new Century City shopping centre next year.

The pop-up store will run over January 2018 and is designed to showcase Australian brands.

The centre already set to launch permanent stores from Australian brands Aesop, R.M.Williams and Seafolly.

Cotching said with offices in New York and Sydney, the agency has plans for further expansion in the next 12 months.

“Without the right team to tell their story, it can be easy for a smaller Australian label to get lost amongst bigger US brands. There’s a need for honest representation from people who are excited to help Aussie brands grow."

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