Vogue Australia is getting involved in a $670 million project.
Vogue Australia will hold its first major shopping event in Queensland in celebration of the redevelopment of Pacific Fair.
The $670 million redevelopment has seen the launch of international fast fashion brands, luxury labels and domestic retailers into the centre.
This includes Uniqlo, Dion Lee, sass & bide, Sneakerboy and Louis Vuitton.
Vogue Fair will run on September 8.
Vogue Australia editor-in-chief Edwina McCann said this is the first major shopping event for the title exclusive to Queensland.
"The $670 million project has transformed the shopping centre on the Gold Coast into one of Australia's most enticing fashion destinations with a great range of local and international brands.
"With pop-up events, special offers and plenty of champagne, Vogue Fair is the perfect opportunity to explore this unprecedented shopping haven."
Pacific Fair is operated by AMP Capital, partner of the Edwina-helmed Australian Fashion Chamber.