Puma has collaborated with Australasian ambassador UFC Middleweight Champion, Israel ‘The Last Stylebender’ Adesanya, on the release of its extended Suede collection.
Recognising the history and 50-year culture behind the style, the new Suede Gum pays homage to styles passed, while bringing a new take on the shoe to consumers.
The Suede Gum combines street style with classic features and includes a mahogany Suede upper with a contrast gum sole.
Puma worked with Adesanya on the campaign, which sees the shoes paired with tonal athleisure.
"I love Suede and the iconic history and culture behind the legends who have worn it before me, so I’ll always welcome a modern update.
"Suede Gum is set to become a staple in my off-duty wardrobe, it’s the perfect combination of effortless style and comfort," he said.
The campaign video posted to Adesanya's Instagram account has generated 117,000 views in 12 hours.
The Puma Suede Gum launched in stores and online at the start of October and retails for $130.