PrettyLittleThing has had to postpone its first Australian runway show in the wake of new COVID lockdown measures in South Australia.
The first-of-its-kind, 1km socially distanced runway show was scheduled to take place from midday today at Lake MacDonnell on the Eyre Peninsula.
However, it has been put on hold as South Australia goes into a strict two-week, 'circuit-breaker' lockdown, in an effort to stop a potential second wave of COVID-19.
The state, which had experienced three straight months of no new cases, has this week seen 35 new cases emerge.
PrettyLittleThing's runway was set to feature headliners including Victoria's Secret model Georgia Fowler, Samantha Harris, Bambi Northwood Blyth, Samantha Rayner, Agi Akur, Jess Van Der Leahy, as well as Tammy Hembrow in her catwalk debut.
It was also going to be supported by musicians DJ Tigerlily and local South Australian artist Tkay Maidza.
The show was also set to showcase Harris' First Nations-design on the catwalk, which she worked on in conjunction with PrettyLittleThing.
Ragtrader understands that the show will be rescheduled to take place at another time.