Peter Alexander has a world famous trick up its sleeve for Mother's Day.
The lifestyle brand has unveiled a bold new campaign starring world famous supermodel Christie Brinkley.
The 2015 Mother’s Day campaign is pitched as a celebration of all mothers who share a special bond with their children.
Brinkley models alongside her 16-year-old daughter and aspiring model Sailor Brinkley-Cook.
The campaign also features a "Super Mum" from each decade age, from their 20’s to their 70’s, and includes model Jordan Stenmark with his mum Susie.
The collection features a range of florals, tartans and quirky prints.
It is available in Peter Alexander stores in Australia and New Zealand, as well as online at www.peteralexander.com.auand www.peteralexander.co.nz