Designer sleepwear brand Peter Alexander has addressed outcry over its plus-size pricing structure.
The brand has defended charging more for its plus-size collection, arguing the ten dollar price gap is due to production costs.
The issue was reported on media outlets nationally, after outraged customers took to social media last week.
Peter Alexander said the brand hoped to achieve price parity as the collection grows.
"We introduced our extended size range two years ago based on demand from our customers.
"To ensure comfort and that the fit is right, we utilise a different pattern to our regular collection while still maintaining a beautiful garment.
"It is these different patterns, along with the size of the production run and to a lesser extent fabric consumption, that impacts the price of the styles.
"We try and limit this as much as possible, and as the category and production grows, we hope to achieve parity across our collections.
"Peter Alexander is proud to be the only designer sleepwear range in Australia that offers plus size styles that are an extension of the brand and the response from our customers has been fantastic."