• PeepToe: Boosting custom initiative.
    PeepToe: Boosting custom initiative.

Footwear retailer PeepToe has expanded a tailored brand initiative due to "overwhelming demand".

PeepToe, which currently operates nine stores in Australia, has announced it will extend its new ‘Custom Collection’ service, which will allow all customers the opportunity to custom create their own pair of PeepToe shoes.

‘Custom Collection’ creators will be able to select from a range of sixteen various products, ranging from a ballet flat style to 15-centimetre stilettos, closed and open-toe styles and sandals.

In addition, the service allows users to select from a variety of five heel shapes; flat, cone, wedge, stiletto and chunky, and 11 different material types, available in up to 15 colour ways.

Options to tailor the toe, upper, trim, heel and platform to their particular liking, with the option to include a bow or crystal broach, in various styles, are also available.

Once designed by the customer, PeepToe will begin handcrafting the shoes instantly, with all ‘Custom Collection’ creations branded with the trademark purple PeepToe sole and three layers of cushioning.

Delivery to the door is expected to be within the range of eight weeks to the door. Shoes coming in at 12cm and under will be priced at $280, including delivery.

PeepToe creative director & founder Nikki Hager said that while the service had previously been launched on a smaller scale, the initial concept has now been further developed and extended on the back of strong customer demand.

“This was the next step in the footwear offering for PeepToe. Initially providing the service in bridal alone was not enough to compete with exceeding demand for customised shoes options,” she said.

“This is an exciting venture that will allow all PeepToe fans to create their dream shoe or even reinvigorate a past PeepToe favourite that may be worn out. PeepToe shoes are wardrobe essentials for so many women so why not give them the option to create an original”.

The ‘Custom Collection’ service is now available in all PeepToe boutiques and is planned to be available online later in 2013.

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