Australia fintech company AirPay Financial Technologies has announced its regional collaboration with China leading mobile payment technology company Swiftpass to form a new lifestyle brand “AirPass”.
It connects Australian merchants directly with Chinese consumers.
Local retailers can accept WeChat Pay and Alipay both online and offline, as well as reach overseas markets to make the most of the global Chinese spending boom.
AirPass brings China's most popular ePayment, eStore, eCard, eMarketing and eWallet services to Australia, allowing Chinese tourists, students and migrants to make over the counter purchases by scanning a QR code on their smartphone.
The payment platform can also be integrated into Australian e-commerce websites and mobile apps, taking advantage of AsiaPay's PayDollar payment gateway.
PayDollar supports multiple shopping cart plugins.
It provides a one-stop online payment solution allowing local merchants to accept Alipay, WeChat Pay, Visa, MasterCard, Amex, PayPal and ZipPay.
SwiftPass Technologies VP Tong Liu said that AirPass would help connect Australian retailers to Chinese consumers.
“AirPass is providing a user-friendly platform for Australian retailers to build their own eStore to facilitate marketing and payment – which is key to entering the Chinese consumer market.”
It assists Australian retailers and brands with setting up their own WeChat eStore to tap into Chinese social marketing channels.
This allows local retailers to sell products via the WeChat ecosystem, reaching new customers in China along with Chinese communities around the globe.
AirPass' arrival in Australia comes as Boxing Day saw record high sales to Chinese shoppers across major retailers and shopping centre groups such as Westfield, Chadstone, QVB and Pacific Fair.
AirPay Financial Technologies chief executive Jimmy Zhu said that the company has recently helped launch payment options for Paspaley.
“We are thrilled to announce our regional partnership with SwiftPass and recently launch WeChat Pay and Alipay to Australia's largest and oldest pearling company Paspaley.
“There is huge demand from the market pushing us to deliver more advanced payment and marketing products.”
Another Australian luxury retailer, Harrolds recently launched a WeChat official account and will soon accept WeChat Pay and Alipay in-store.
Other luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Valentino, Mulberry Givenchy, Off-White, Marais, Furla, Folli Follie and Sneakerboy are also adopting the AirPass platform in order to better reach Chinese shoppers.