David Jones has wrapped up its two-day immersive autumn/winter 2019 launch: with an evening runway show and a morning wellness event.
The department store hosted 80 guests for 'The Art of Fashion', the second instalment of its campaign.
Staged inside 'The Void' at the Museum of Old and New Art (MONA) in Hobart, it featured over 50 fashion brands.
David Jones GM of womenswear and accessories Bridget Veals said the season was about "expressing yourself."
"A strong injection of colour and prints features heavily on the runway which in turn translate beautifully across all categories.
"We’re really excited to be seeing striking shades such as rich burgundies, muted blues, and warm neutrals; it’s a welcome departure from the darker palette we traditionally see on the runway at this time of year.”
Opening the show was women’s brand RIXO London, set to Blackwater by Octave One. An ensemble of 22 operatic vocalists rounded out the soundtrack featuring a mix of artists.
Joining RIXO London in launching at the department store was KENZO, Good American, Neous and All Saint.
This morning, David Jones finalised the last instalment of its multi-day event with 'The Art of Wellness'.
Staged at MONA's Faro, guests were treated to smoothies, massages and meditation as they previewed the department store's lifestyle and beauty offer.
Held in MONA’s Faro, attendees were hosted by David Jones GM of beauty, Rachel Duffy-Packer and Australian actress, Teresa Palmer.
"Wellness is no longer just a matter of diet and exercise," Duffy-Packer said.
"This season, The Art of Living has given us a platform to discuss the direction of this movement which has many touch-points from inner beauty supplements and aromatherapy, to mindfulness and conscious beauty products.
"Our customers are doing more research and making more informed shopping decisions, and their feedback allows us to continue to explore the way wellness is translated into our offering at David Jones."