Eyewear brand Parafina has launched in Australia and New Zealand.
Aronui Collections has secured distribution rights for the region, bringing the eco-friendly polarised eyewear down under.
The company is currently seeking stockists for the brand, which is sold in 26 countries across the world.
Arouni Collections is a Port Stephens-based family business steeped in surf culture.
Co-founder Deb Stretton said the brand values are aligned.
"Surfing is our life. We live surrounded by one of the world's most spectacular, natural marine parks and spend all of our days on or near the ocean.
"As a family, we really resonate with Parafina designs and all the brand stands for."
Designed in Madrid, Parafina eyewear frames are made using thousands of recycled PET platfic bottles, aluminium cans, corks and sustainably grown bamboo.
Each year, the brand repurposes secen tonnes of trash to create its highly resistant specs.
That's more than 435, 000 plastic bottles and around 202,000 discarded cans.
The base material for its bamboo collection is sourced from the brand's own plantation where it grows toxin-free.
Parafina sunglasses feature German-made LCD Plus polarised lenses made of injected polyamide with UV400 protection.
The products are priced under $200, with 5% of profits donated to educating children in Paraguay.