Close×

Pandora has unveiled its new Pitt St flagship store in Sydney's CBD.

The new concept store will aim to offer a fresh approach to operation featuring separate selling stations to further engage staff to customer interaction, accessible walls to showcase products and light fixtures to emphasise materials and craftsmanship.

It has also added digital touchscreens to invite customers to connect with the brand experience, browse product categories and join its loyalty program the Pandora Club.

Pandora Australia and New Zealand Brien Winther said that he hopes the flagship will strengthen the brand's presence in the market.

“We are very excited to offer our customers this incredible shopping experience.

“The new layout allows our team members to provide more personalised service.

“Customers are able to better view our full jewellery range including rings, earrings, necklaces along with our traditional bracelets and charms.”

Members of the Pandora Club were invited to the store opening last night to explore the brand's latest collection Magnificent Kingdom.

Prices for its latest collection range from around $35-$450.

comments powered by Disqus