Accessories retailer Pandora has developed a novel campaign to promote the launch of its Rose collection.
The brand is releasing metallic rose coloured Minis onto the streets of Sydney.
The Minis are topped with a Pandora Rose tiara, inspired by the Pandora Rose Princess Tiara Ring, also available in sterling silver.
Sydneysiders have the chance to win a Rose Bracelet for themselves by spotting one of the Minis, snapping a selfie with it and sharing it on Instagram with a caption, the hashtag #MakeItRose and tagging @theofficialpandora.
A bracelet, valued at $237 RRP will be given away daily to the most creative image.
Pandora has also teamed up with taxi booking app GoCatch as part of the campaign.
Passengers who book a ride-sharing service in Sydney on October 21-22, might just see a Pandora Mini appear instead.
If so, the ride is completely free.
Available at all Pandora concept stores and on Pandora's online store, the Rose collection includes hand-finished earrings, rings, charms, a bracelet and necklace.