Off-price digital destination Ozsale has revealed a new brand direction, following strong marketplace expansion.
The new look includes a new eCommerce experience, with improved navigation for a faster, more responsive, seamless customer journey.
"More than one million Australians trust us every month to deliver the country’s best deals - from family essentials to a touch of luxury with affordable designer fashion," Ozsale CEO Carl Jackson commented.
"Our investment into a new visual identity and an improved digital experience will now help us consolidate our market leading position as we look to capitalise on our rapid growth trajectory," he said.
The rebrand comes as the business celebrates its 15th anniversary and the launch of its first marketplace in New Zealand.
"The launch of our marketplace into New Zealand represents an important strategic milestone in our growth plans," Jackson said.
"We now look forward to working with new and existing supplier partners, both in New Zealand and Australia, in the months ahead," he said.
The business' marketplace revenue has experienced significant growth in the past nine months since the launch of its proprietary marketplace platform, with more than 200 approved suppliers now partnered with Ozsale.
Newly approved suppliers to the platform over the past month include House, Calli, Oxford, Snowgum, Natio and Bambury.
The new labels join existing brands on the site such as Tommy Hilfiger, CK and Reiss.
Ozsale manages its own proprietary marketplace and has introduced new features to give partners access to an engaged customer base.
To celebrate the new look, Ozsale is offering customers a $10 voucher to spend on site for 48 hours.