Burberry, Armani, Prada and Valentino are part of a new Australian marketplace.
The Woolmark Company has launched an e-commerce marketplace on its consumer-facing website, Merino.com.
Called Merino Shop, the online tool is powered by ShopStyle and allows consumers to browse wool clothing and accessories.
This website was designed and developed by global digital marketing agency Lowe Profero.
The Woolmark Company chief strategy and marketing officer Rob Langtry said the store provides a new channel for the brand.
"Merino.com is our primary channel for educating consumers on the benefits of Merino wool through highly engaging content.
"The past two years has seen our digital presence significantly grow and our key campaigns are increasingly moving to a digital basis.
"Whilst currently we are about 60:40 digital:traditional, within the next three years we are likely to shift towards 90:10."