New Zealand streetwear brand Huffer is expanding with two new Australian retail stores in Sydney.
The first flagship store, located in Newtown, opened its doors to the public this week and will be followed by a second store in Bondi at the end of October.
After wholesaling in Australian boutiques for over 14 years, Huffer is now found in over 150 stores across Australasia.
The Newtown and Bondi stores will add to the brand's five stores in New Zealand.
Co-founder and director Steve Dunstan said he is excited for the move across the ditch.
“We’ve always recognised the opportunities that Australia presents, but up until now our focus has been on building the business in New Zealand.
"Now’s the perfect time to make the move – we know it’s not going to be easy but we’re up for the challenge. We’re keen to get on the ground, get people involved and develop a Huffer community.
“Opening stores in Australia helps to build our brand. We are into supporting and empowering communities so they can create their own success stories.
"Collaborations are important to us and we look forward to building relationships and connecting with like-minded, successful people and businesses.”
Huffer has collaborated with other international brands such as Audi, on a Huffer edition Audi A1, Allpress Coffee, Absolut Vodka and Red Bull, to name a few.
A fresh product offering has been developed for the Australian market, however the in-store look and experience, while incorporating elements from the surrounding area, will replicate those in New Zealand.
The stores will launch with the summer range; ‘Tans, cans and no real plans’ – a mixture of stripes, wet denim and bleached pastels.
Huffer will bring many of its popular store events to Sydney, including the unique concept Free Coffee Friday; a local initiative that builds communities around the stores and local launches that can be expected in the coming weeks.