Luxury etail giant Net-A-Porter continues to grow its empire, with its latest investment tipped to hit Australian shores tomorrow.
The etailer, which has been steadily increasing its focus on the Australian market, has confirmed the launch of Porter – the group’s first independent consumer magazine powered by Net-A-Porter .com.
The magazine, described as a fusion of fashion, art, culture, beauty and travel, will be available at newsstands globally from February 7.
The digital edition will be available to download from the February 14 via Apple Newsstand and Google Play. Published six times a year, there will be one edition published globally in English.
Editor-in-chief Lucy Yeomans said Porter will provide consumers with a unique global print magazine – including a digital edition and mobile experience – and the ability to shop from its pages.
“Two years ago I dreamed of creating a new global fashion magazine: a magazine that spoke to the woman of today, combining the beauty, fantasy and authority of print magazines with the instant access and global reach of the digital world. When I talked to Natalie Massenet it was a meeting of minds. We were on exactly the same page and had been separately thinking of the same idea – but together were able to bring that idea into reality.
“Powered by Net-A-Porter .com allows Porter both world-class technical expertise and service – the dedicated in-house mobile team has created a bespoke digital edition that links page to purchase via Net-A-Porter .com – and unrivalled customer insight and reach, thanks to the millions of women who make up the community of the e-commerce site and are active every day across 170 different countries, 24 hours a day, 365 days a year.”
Net-A-Porter was launched in June 2000 by Natalie Massenet and apppointed a dedicated PR agency for the Australian market in 2012.
In March last year, the fashion etailer also launched a dedicated website and distribution centre in Hong Kong, to further streamline its ties to Australia and the greater Asia-Pacific region.
The new additions enabled express delivery timing to the region by approximately one day and resulted in more cost-effective shipping prices from Hong Kong, Australia, China, Japan, Singapore, Malaysia, New Zealand, India, Indonesia, Philippines, South Korea, Taiwan, Thailand and Vietnam.
In July 2013, Net-A-Porter confirmed it had inked a strategic sponsorship with the National Institute of Dramatic Arts' (NIDA) Foundation Trust Gala, as it continued to record growth in the local market.