Australian shapewear brand Nancy Ganz has continued its global expansion strategy, launching in Nordstrom (US) and John Lewis (UK) department stores next month.
The partnerships build on existing clients Neiman Marcus and Lord and Taylor in the US, and House of Fraser in the United Kingdom.
All retailers will carry the core Body Architect range alongside Nancy Ganz’s new bridal collection ‘Enchante’ which will launch globally in April, 2018.
Nancy Ganz GM Victoria Jubb said this is a big move for the brand.
“We are extremely pleased with our first season performance in both the US, where we increased our stores from 15 to 25 in Neiman Marcus and are now the top performing ahapewear brand.
"The same success follows in the UK, with House of Fraser expanding from five to 10 doors this past month.
“The key to the success of Nancy Ganz is our unique ‘Lingerie with Benefits’ collections which revolutionises the shapewear category incorporating beautiful design aesthetics with traditional functional shapewear benefits.
Our customers are loving this concept and we have clearly hit a ‘white space’ in the lingerie world.”
‘Enchante’ is the company’s first 'Lingerie with Benefits' bridal collection.
Comprising of seven pieces, the ivory collection features mesh details, lace and velvet-like detailing.
Australian price points range from from $59.95 to $159.95 and will be available in David Jones.