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This weekend marks the beginning of the Myer Denim Week.

Australian denim brand Ryder, which has a sell-out collaboration with Urban Outfitters, is set to offer free denim customisation as part of the launch into Myer's premium denim department.

Following the recent release of Ryder in Myer stores nationally, the brand will be helping to celebrate the launch of the premiumdenim concept with activations across Melbourne and Sydney.

Myer's Melbourne flagship will kick off the celebrations on February 28, while Sydney is set to follow on March 7.

Ryder will be offering a denim customisation on exclusive Ryder denim jacket purchases.

The brand has put together Australian inspired patched and pins that will be available at the customisation table for customers.

It will also run a competition to win a one-off personalised jacket by the brand's creative head Penny Brown.

To enter, customers are required to re-post the Ryder photo or take a photo of their own instore, tag @ryder_label and @myer and include the hashtag #ryderatmyer.

The winner will be drawn after the Sydney event.

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