Ambra will launch the first completely seamfree activewear line in Australia, securing an initial 20 Myer stores from October.
The new Ambra Active range is an extension for the intimates brand, which is traditionally known for seamfree underwear and hosiery.
Using the same seamfree technology, it has designed a performance line with pieces starting at $39.95 for a sports crop.
The launch collection features crops, tanks, shorts, leggings and jackets in breathable and quick drying fabric.
Ambra Active will include two core collections- the ‘Excel Collection’, and the ‘Energise Collection’.
The ‘Excel Collection’ predominantly features all black pieces, with on-trend mesh panelling detail, and reflective white logos.
The ‘Energise Collection’ uses a more colourful pallette of grey marle and black, with splashes of hot pink- the key pieces featuring a dotted design and some in a ribbed fabric.
The line will launch initially at 20 selected Myer stores.