Myer has locked in a strategic partnership with Virgin's Velocity Frequent Flyer, allowing members to use their points on Myer purchases.
More than 10.9 million Velocity Frequent Flyer members can now use Velocity Points to shop over 200,000 products at Myer across its product range.
Myer CCO Geoff Ikin said the partnership will offer customers more options in the current economic climate.
“This marquee partnership is an innovative way for Myer to engage with new and existing customers to drive further growth, revenue and acquisition,” Ikin said.
“At a time when Australians are looking to make their dollar stretch further, Myer has been building new ways to provide value to Australians.”
Ikin explained that the partnership is an extension of Myer’s Commbank ‘Pay with Points’ initiative and its Myer one loyalty program.
“We’re thrilled to offer even more value for Australians when they visit Myer.com.au – home to an unparalleled one-stop-shop of trusted Australian and international brands that have been curated with value and quality top of mind.”
The retail exclusive partnership between Myer and Velocity allows shoppers to use Velocity Points to pay for part - or all - of their purchase.
Velocity Points can be redeemed on myer.com.au, with customers who are members of both Myer and Velocity continuing to receive benefits of Myer one – even when they shop with Velocity Points.
Speaking on its partnership, Velocity Frequent Flyer CEO Nick Rohrlach said his brand is focussed on providing members with value through new partnerships.
“We are incredibly focussed on providing our members more ways to redeem points by unlocking new partnerships and rewards that have significant value and meaning to them,” Rohrlach said.
“We are also proud to have welcomed United Airlines, Qatar Airways, 7-Eleven and Medibank to Velocity in the last 18 months, as the program continues to go from strength to strength.”
The move also coincides with Velocity reaching 10.9 million members, with a goal of reaching 11 million.
“With the return of travel, we have seen strong growth in new Velocity members this year and are well on our way to 11 million members,” Rohrlach said.
“On average, one person in every Australian household now has a Velocity Frequent Flyer membership, which shows the depth, breadth and importance of the program to Australian consumers.”
To use Velocity Points online at Myer, shoppers simply need to select Velocity Points from the payment dropdown upon checkout – either full Points, or Points plus Pay.