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Australian department store Myer has announced an exclusive partnership with Litmus Labs, to bring an innovative experience to Australian consumers. 

The collaboration will see Myer customers able to shop the latest devices across the home and lifestyle categories, being able to try and experience new brands before buying. 

Litmus Labs will set up store-in-store activations in Myer locations in Melbourne, Sydney City, Brisbane City and Chatswood stores showcasing lifestyle brands to shoppers. The 'Lab' will stock products in the wellness and beauty, smart home, wearable technology, games and toys and audio and sound categories. 

Myer GM for home and entertainment Dean Austin said that the Labs will provide consumers access to unique products. 

"This exciting department store first partnership will ensure Myer is the lifestyle destination for our customers.

"We will offer our customers an endless aisle of innovation with products, many of which you can’t purchase anywhere else in Australia.

"Through this partnership, we will bring the most innovative home and lifestyles gadgets to our customers," he said. 

Litmus Labs MD Dene Heath said that the partnership aims to influence the way consumers shop for gadgets.

"Myer is the perfect fit for Litmus Labs as they share our commitment to showcasing to the Australian market innovative products and gadgets from wellness, to sport, to tech.

"We can’t wait to set up our unique customer experience with the latest innovations from all over the world for Myer customers to discover, try and buy. Put simply, if you want it first, you will come to a Litmus Lab in a Myer store.

"We pride ourselves on bringing the internet to life, and Myer customers will experience something new every time they visit a Litmus Lab." 

The first Litmus Lab will open in Myer Sydney in late August. 

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