Department store Myer is relaunching an activation which saw 25,000 attendees.
Sugar Republic has announced it will partner with Myer to re-launch its Insta-Museum in two Myer stores from 2019.
The pop-up Insta-Museum, first launched in Melbourne's Fitzroy for just eight weeks, was a sell-out event, attracting over 25,000 ticket buyers.
Sugar Republic will launch its Insta-Museum at Myer's flagship Melbourne and Sydney stores from February 2019, unleashing its sweets activation on the sixth floor of each store.
Created by Australian owned company Creative Nation, the firm is headed up by Allison Jones and Paul Matthews.
Myer's retail operations director Tony Sutton said activativations are an important drawcard for retailers.
"This event is a great example of modern retailing and activation, and we are confident that it will be an absolute hit with customers. Customers will be able to purchase iconic confectionery, while being able to capture unforgettable Instagram moments."
Prior to launching with Myer, Sugar Republic will be at Valley Metro in Fortitude Valley Brisbane from September 23.
Tickets for the Sydney and Melbourne Myer events go on sale in October.