• Mimco: Kaleidoscope Cinematopia campaign.
    Mimco: Kaleidoscope Cinematopia campaign.

Witchery Group-owned accessories chain Mimco has taken its latest campaign to the next level.

The brand, which launched its season two 2012 campaign, titled Kaleidoscope Cinematopia, earlier this month, has now launched a digital campaign in a bid to boost its global prescence.

The Mimco Social Kaleidoscope will operate as an extension of the season two 2012 campaign, which showcases five fresh collections starting in the 1920’s and moving through to the 1950’sand 1960’s.

The digital activation will allow Mimco fans across the globe to engage with the new season collection and create and share their very own personalised digital kaleidoscope.

Users can log on to the Mimco Social Kaleidoscope microsite through their Twitter, Facebook, Pinterest and Instagram accounts and build a digital kaleidoscope by importing favourite photos and images and combining with Mimco’s season two campaign images and products.

Social Kaleidoscope creators can also share digital creations with friends through social media networks and invite them to vote, share and join in to create their own kaleidoscope.

Mimco’s face of season two campaign, Jessica Gomes and personalities April-Rose Pengilly, Micah Gianneli and illustrators Sarah Hankinson and Lilly Pili have been the first to embrace the digital campaign.

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