Australian brand Mimco has enlisted globally renowned model Soo Joo Park to front its latest campaign 'Atomic Ranger'.
Previously, Park has been the face of a number of international campaigns for brands such as Chanel, Tom Ford and L'Oreal Paris and has been on the cover of Vogue Korea, Harper's Bazaar Singapore, Numero and Nylon Mexico.
Mimco managing and creative director Cathryn Wills believes that Park is a natural fit for the brand.
“Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate.
“Soo Joo Park was a perfect brand fit, who celebrates these values and traits.”
The range is set to feature a line of accessories, footwear and bags with price points yet to be announced.