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Womens fashion retailer Millers is set to unveil its new Fountain Gate flagship store following a major brand overhaul.

The 340sqm store will feature a full offering of casual and smart clothing, sleepwear, accessories, footwear and an additional holiday shop in the central hub.

A focus in integrating technology has also been adopted as part of the store's upgrade.

Digital screens streaming lifestyle imagery have been installed throughout the store as well as iPads allowing customers to browse new arrivals, outfit inspiration and read content about topics pertaining to its 40+ demographic.

Design features include Italian tiles paving the entrance and a community space at the back of the store with a stocked bookshelf for customers to take and exchange books, notice board and comfortable seating to be used for VIP events.

Millers head of marketing Evelyn Kipriotis said that two years of consumer-based research has led the brand to consider comfort, price and value as its key focus moving forward.

“We believe our women deserve to not only look amazing, but feel amazing, and that means treating them to a memorable shopping experience.

“Shoppers will feel like they’ve stepped into a beautiful home as the design is based on comfort and style instead of standard shop fittings.”

The store will open its doors to the public on Saturday October 17.

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