Michael Hill has taken the next step in its Corporate Social Responsibility journey, introducing a range of diamonds from the De Beers Code of Origin Trusted Source Program.
Diamonds from the De Beers Code of Origin Trusted Source Program give the wearer peace of mind that their diamond has been sourced ethically with the environment in mind.
Specifically, the Code provides assurance that the diamond:
- Is a natural diamond, discovered by De Beers
- Was discovered in Botswana, Canada, Namibia or South Africa, where it has helped provide jobs, healthcare and education, with a particular focus on programs supporting women and girls
- Is conflict-free and meets De Beers’ ethical standards
- Has helped protect the planet through wildlife conservation and De Beers’ commitment to be carbon neutral by 2030
Michael Hill CEO Daniel Bracken said the range gives customers further choice to shop by their values.
"At Michael Hill, responsible and ethical sourcing have long been a key focus.
"Sustainability initiatives continue to be a critical part of our ongoing Corporate Social Responsibility program, and we are proud to introduce this range of diamonds with the De Beers Code of Origin.
"Enabling choice for our customers will always be a priority at Michael Hill," he said.
Michael Hill has introduced the De Beers' diamonds in a capsule range within The Solitaire collection.
The capsule features an array of diamonds set in 18 karat gold or platinum.
The range is manufactured in Australia with the platinum rings cast in Sydney and hand finished within Michael Hill’s in-house Brisbane workshop, while the gold styles are crafted entirely in-house.
De Beers executive VP Stephen Lussier welcomed the partnership with Michael Hill.
"We’re proud to work together with Michael Hill on the launch of this exciting new program that will connect customers with the positive impacts their diamonds have made on people and the planet.
"The De Beers Code of Origin provides assurance that your diamond is natural and conflict-free, was discovered by De Beers in Botswana, Canada, Namibia or South Africa, and has played a direct role in our Building Forever sustainability mission," he said.